A Trusted and Reputable Name
in Collision Repair
The repair needs of the body shop are continuously changing, that’s why Car-O-Liner offers a wide variety of flexible solutions for repairs that range from minor to structural. Equip your shop for the future with the tools you need for innovative repairs. Car-O-Liner equipment and training for aluminum vehicle repairs will prepare you for our evolving industry’s requirements. Expertise, Convenience, Reliability: That’s what defines us.
The Only Choice for Fast, Accurate, Safe Repairs
Car-O-Liner is the leading global provider of high-quality, technologically-advanced collision repair equipment to the automotive aftermarket. For more than forty years we have supplied the industry with innovative solutions, technical development, training, and customer support.
Redefining Perfection since 1978—The world’s most advanced alignment bench systems
Since the first Car-O-Liner alignment platform system was created in 1973 we have expanded our offering to include a range of alignment benches designed to meet any collision repair workshop’s needs. From heavy duty to quick and flexible, we have the perfect alignment bench for you. With Car-O-Liner you can ensure that your workshop has the best collision repair solutions on the market.
Our industry-experienced staff includes former body and frame technicians, estimators, as well as shop managers and owners
Dave Demarest, Jr.
CEO of Metropolitan Car-o-liner
You could say that collision repair is in Dave Jr.’s blood. As a young boy of just 11 years old, Dave Sr. introduced Dave Jr. to the new venture he started as a representative of Car-o-liner frame repair system. Over the years Dave Jr. visited the shop whenever he could on weekends and summer vacations. In 1985 Dave Jr. joined the company full-time and became warehouse manager in 1987 at the company’s new office. As manager, Dave incorporated new systems that allowed the growing business to continue its path of expansion and modernization.
A different but related opportunity came to Dave in 1991 when he was offered a position with Autodata Systems, a dealer for Mitchell International selling estimating and shop management software and became President of the company from 1991 through 2005. As understanding and implementing software became instrumental to the rapidly changing collision repair equipment business Dave brought his knowledge and expertise with him when he rejoined Car-o-liner as President in 2006. With Dave Sr.’s retirement in 2022, Dave Jr. became CEO.
Dave Demarest, Sr.
Founder of Metropolitan Car-o-liner
Dave Sr grew up as a body repair technician in New Jersey and later co-owned a collision repair shop that grew to over 10,000 square feet.
As a shop owner looking for innovative, quality repair equipment, in 1978 Dave discovered and began selling a line of frame machines from his body shop.
With his collision shop’s involvement with Volvo of North America, Dave was asked to evaluate a new frame repair bench from Sweden – Car-O-Liner. From that day, Dave began to market the Car-O-Liner frame repair system and its unique and precise universal measuring system to other shops.
To this day, the company Dave Sr. began over 42 years ago continues to be the largest selling Car-O-Liner distributor in the world.
Mike Casey
Field Sales Representative – Connecticut and New York State
Mike started in the body shop industry in 1978 as an apprentice, moved forward to become a collision repair “A tech”. After success as a restoration shop owner and a car dealership body shop manager, Mike joined Metropolitan Car-o-liner in 1997. Since then, Mike’s duties of field sales customer support, equipment layouts and designs, industry resources and industry training has been Mike’s daily responsibilities in New York state (except Long Island and 3 NYC boroughs) and Connecticut.
Anthony Cetani
Field Sales Representative – Northeast Pennsylvania and northern New Jersey
Anthony services shops in Northeastern Pennsylvania and upper New Jersey. He has been in the collision industry all his adult life. He is an I-CAR Platinum individual and Car-O-Liner certified instructor.
Brandon Higgins
Field Sales Representative – Eastern Pennsylvania and southern New Jersey
Brandon services shops in Eastern Pennsylvania and lower New Jersey. He has been in automotive equipment sales for many years.
Blake Darling
Field Sales Representative – Eastern Pennsylvania and southern New Jersey
Blake grew up around cars an the collision repair industry. Out of high school, Blake started as a detail tech then studied collision & refinishing, chassis fabrication and high performance engines at Wyoming Technical Institute. After graduation, he worked for a few different shops doing various different duties including mechanical, welding, painting in restoration shops he was a partnered or managed over the years. Ultimately, Blake found his way to Metropolitan Car-o-liner starting as a field service representative servicing customer equipment and then promoted to field sales in 2016 for Eastern Pennsylvania and lower New Jersey.
Joel Martin
Field Sales Representative – Long Island and Queens, NY
Joel is third generation in the collision repair industry. He started as an apprentice in 2000 and quickly became a production painter certified in multiple paint lines. Joel went on to become a master combo person. In 2012, Joel graduated to an “A tech” and eventually becoming the I-CAR role rep for steel and aluminum structural repair in one of the largest production shops on Long Island, NY His I-CAR training includes Platinum level Steel Structural, Aluminum Structural, as well as Aluminum GMA (MIG) welding (WCA03). The Collision Repair Industry has always fascinated Joel. The cause and effect of the physics that take place before during and after a collision and what it takes to structurally repair those effects properly ensuring the safety and integrity originally expected by the manufacturer and owners of the vehicle have and continue to keep my mental wheels turning. When Metropolitan Car-O-Liner approached me in April of 2017 to come on board, I jumped at the opportunity. Since coming on board with Metropolitan Car-o-liner the duties of sales, service, support, layout, consulting and industry training have all become daily responsibilities.
Chad Meyers
Field Service Supervisor, Installations
Chad started in the collision repair industry in 2004 as part of a work study program as a student in high school. He then continued to study collision repair at the Pennsylvania College of Technology. In 2008, Chad began working as a full-time technician in a collision shop and then eventually advanced to an “A tech” position before making the transition into the role of Service Advisor/Manager of Service for Hyundai dealership. In 2015, Chad began his career at Metropolitan Car-o-liner as a Field Support Technician to help provide customer service/repair/technical support and product training.
Mike Notarfrancesco
Field Service Technician
Keith Anson
Field Service Technician
Kathy Demarest
Executive Assistant
Kathy joined Metropolitan Car-o-liner in 2000. She handles all customer contacts as well as administration of training classes and all company functions.
Stalyn Deleon
Warehouse Assistant
Stalyn makes sure inbound and outbound shipments are managed as well as assembly of our products before delivery to our customers. Stalyn is fluent in several languages including Spanish, French and Portugese.
Cheryl Formicola
Inside Sales
Cheryl help us keep in contact with our customers and prospects with her friendly phone calls.